Our Sustainability Approach

In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs.

We believe in owning fewer, better things. In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs.

cuyana fewer,better clothing timeline
cuyana fewer,better clothing timeline

1. We Produce Responsibly

We sell through 90% of the products we make, which is high for the industry average sell-through rate of just 60-70%.

Unlike most fashion brands, we only make what we think we can sell. We produce in small batches, buying as close to demand as possible to prevent overproduction. 

Factories

Our Factories

100% of our suppliers are committed to a high degree of ethical conduct and environmental responsibility. 

Each one has either been independently audited for social compliance or has agreed to our Cuyana vendor terms, which include compliance with local labor laws.

Materials

Our Materials

99% of our assortment is made from sustainably-certified materials and 100% of our apparel & home items are already made from sustainably-made materials. 

In 2020, we made the promise to reach 100% sustainably-certified materials by the end of 2022. We’ve made progress.

2. We Design to Maximize Wear

Design

Design

Our goal is to keep our products in your wardrobe and out of landfills. 

Intentional design is at the core of our fewer, better philosophy. When designing any product, we first ask ourselves whether it is timeless, functional, and versatile—an item that you will feel chic wearing year after year. But we don’t mistake basic for boring: all of our clothing is created with elevated design details and functional purpose. We design so that you fall in love with what you wear.

apparel design sketches apparel design sketches apparel design sketches
Styling

Styling

Our Lookbook is our new go-to destination for style inspiration. Discover every way to wear our favorite apparel and accessories. 

Intentional design is at the core of our fewer, better philosophy. When designing any product, we first ask ourselves whether it is timeless, functional, and versatile—an item that you will feel chic wearing year after year. But we don’t mistake basic for boring: all of our clothing is created with elevated design details and functional purpose. We design so that you fall in love with what you wear.

3. Extend the Life of Your Wardrobe

Care

Care

We want to put an end to the notion that your wardrobe is disposable, and encourage the first instinct to be to repair rather than replace. Over time, this practice will extend the life of your products and increase your price per wear, slow consumption, and reduce unnecessary waste.

Repair

Repair

While all our products are made with quality & longevity, wear & tear over time from frequent use is to be expected, and your beloved products can often be brought back to life with a small repair. In order to reduce waste, we can facilitate repairs for your Cuyana pieces.


Due to COVID-19, our repair and refresh services are temporarily unavailable.

Donation & Resell

Lean Closet Program

Our Lean Closet program, which we established in 2013, is dedicated to giving products a second life all while making it easy for you to achieve a fewer, better closet.