Our Sustainability Approach
In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs.
We believe in owning fewer, better things. In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs.
1. We produce responsibly.
We sell through 90% of the products we make, which is high for the industry average sell-through rate of just 60-70%.
Unlike most fashion brands, we only make what we think we can sell. We produce in small batches, buying as close to demand as possible to prevent overproduction.
Our Factories
100% of our suppliers are committed to a high degree of ethical conduct and environmental responsibility.
Each one has either been independently audited for social compliance or has agreed to our Cuyana vendor terms, which include compliance with local labor laws.
Our Materials
100% of our assortment will be made from sustainably-certified materials by August 2023.
In 2020, we made the promise to reach 100% sustainably-certified materials by the end of 2022. We hit 99% by the end of last year and will meet 100% by this August with the launch of our new Recycled Tote Inserts.
2. We design to maximize wear.
Design
Our goal is to keep our products in your wardrobe and out of landfills.
Intentional design is at the core of our fewer, better philosophy. When designing any product, we first ask ourselves whether it is timeless, functional, and versatile—an item that you will feel chic wearing year after year. But we don’t mistake basic for boring: all of our clothing is created with elevated design details and functional purpose. We design so that you fall in love with what you wear.
Styling
A go-to destination for styling inspirations, On Rotation is designed to bring a fresh perspective to your everyday wardrobe.
Maximizing wear means optimizing versatility. Each product we create is made to be worn again and again. Rediscover and restyle each piece for seasons to come with On Rotation, a seasonal hub that’s refreshed monthly to offer you creative ways to style our permanent collection with newer arrivals, so you can get the most wear out of your pieces.
3. We work to extend the life of your wardrobe.
Care
We want to put an end to the notion that your wardrobe is disposable, and encourage the first instinct to be to repair rather than replace. Over time, this practice will extend the life of your products and increase your price per wear, slow consumption, and reduce unnecessary waste.
Repair
While all our products are made with quality & longevity, wear & tear over time from frequent use is to be expected, and your beloved products can often be brought back to life with a small repair. In order to reduce waste, we can facilitate repairs for your Cuyana pieces.
Due to COVID-19, our repair and refresh services are temporarily unavailable.
Lean Closet Program
Our Lean Closet program, which we established in 2013, is dedicated to giving products a second life all while making it easy for you to achieve a fewer, better closet.
4.We pledge to achieve 100% neutral packaging by 2025.
We pledge to achieve 100% carbon-neutral packaging by 2025.
While the majority of our shipping boxes and printed assets are made from recycled paper, we are striving to eliminate plastic and further improve the impact made on the environment in our packaging.
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