The White Poplin Shirt

White Poplin:

A Shirt For Every Woman

A literal blank slate for which to start your day, our classic white shirt, rendered in luxurious Turkish poplin, epitomizes enduring style and enhances the inexplicable uniqueness of the essential women. At once structured and delicate, feminine and masculine, this stylistic tension allows for endless interpretations and the freedom and fluidity to explore your style. See how our 8 essential women wore their white button-up and what fewer, better means to them.

Deepica Mutyala

Founder, Tinted

Deepica Mutyala

Founder, Tinted
What does fewer, better mean to you?

Quality over quantity in every aspect of your life, work, style. Focus on the few things that matter to you rather than extending yourself.

What are three words that describe your style?

Effortless, comfortable, classy.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

I like wearing pants and tucking in the shirt a little and layering on jewelry. I’m not one of those people that dress first, then do their hair and makeup. I think about my hair and makeup first and then style accordingly.

Kitty Cash

DJ, Producer & Founder, I Am Woman Project

Kitty Cash

DJ, Producer & Founder, I Am Woman Project
What does fewer, better mean to you?

Less is more.

What is your favorite thing about a white shirt?

It’s chic and classic. I think a white shirt is a blank canvas, and everyone will have a different way to paint it. That’s the beauty of it.

What are three words that describe your style?

Free, fun, unique.

Shelley Sanders

Co-Founder & Designer, The Last Line

Shelley Sanders

Co-Founder & Designer, The Last Line
What does fewer, better mean to you?

The better your investments, the fewer filler pieces you'll need. It's simple, quality materials that create lasting pieces, whether in your wardrobe, your jewelry box or your living room.

What is your favorite thing about a white shirt?

It’s the perfect blank canvas and stands on its own. But, it looks even better with a ton of jewelry.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

Tied at the waist with high-rise pants sets me up with the perfect foundation for a ton of jewelry.

Shilpa Shah

CXO & Co-Founder, Cuyana

Shilpa Shah

CXO & Co-Founder, Cuyana
What does fewer, better mean to you?

It’s about adding value back to the product. We take it all for granted: value and respect. It’s about making those mean something again.

What is your favorite thing about a white shirt?

It’s a blank canvas. It’s an ‘insert personality here.’ The special details make ours the only one you need to get. And even though it’s a blank canvas, it’s not boring.

What are three words that describe your style?

Easy-going, polished, unexpected.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

I’m wearing it open to show a more relaxed approach. But, it still looks buttoned-up because I’m wearing it with a fun dress and shoes. The white shirt adds a more relaxed element to the look.

Stephanie Anders

Owner of Royal Heritage Tattoo & Piercing and Founder of Royal Heritage Fine Jewelry.

Stephanie Anders

Owner of Royal Heritage Tattoo & Piercing and Founder of Royal Heritage Fine Jewelry.
What does fewer, better mean to you?

I like the idea of fewer, as in I don’t have to think when I put together an outfit.

What is your favorite thing about a white shirt?

I love that a white shirt can go with anything. That it’s versatile and classic.

What are three words that describe your style?

Relaxed, comfortable, professional.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

I style white shirts to bring out the edgy side to them. So, it’s complementary to my look but not necessarily the focal point.

Kelly Atterton

Beauty Director, C Magazine

Kelly Atterton

Beauty Director, C Magazine
What does fewer, better mean to you?

To me, ‘fewer, better’ means growing up and realizing that it isn’t about quantity, it’s about quality. It’s about confidence and investment—not being a slave to trends.

What is your favorite thing about a white shirt?

A white shirt is the most classic piece of clothing, and the styling possibilities are endless. It’s also sexy with a hint of masculinity.

What are three words that describe your style?

Unfussy, relaxed and not trendy.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

I don’t think of myself as someone who’s a slave to fashion. My friends tell me I have a bohemian edge.

Carson Meyer

Actor, Birth Doula & Creator, C & The Moon Cosmetics (launching this summer)

Carson Meyer

Actor, Birth Doula & Creator, C & The Moon Cosmetics (launching this summer)
What does fewer, better mean to you?

Fewer better means quality, not quantity. It means cleansing and only holding on to the things that matter

What is your favorite thing about a white shirt?

My favorite thing about a white shirt is wearing a black bra underneath it. I also love the feeling when you manage not to spill on it.

What are three words that describe your style?

Comfortable, sentimental & effortless.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

I like to style the poplin shirt with a pretty black bra underneath paired with high-waisted jeans.

Karla Gallardo

CEO & Founder, Cuyana

Karla Gallardo

CEO & Founder, Cuyana
What does fewer, better mean to you?

Only what I adore.

What is your favorite thing about a white shirt?

I can dress it up or down, depending on the occasion.

What are three words that describe your style?

Classic, modern, feminine.

How are you styling the white poplin shirt in a way that aligns with your personal style ethos?

With skinny pants or denim and high heels or sneakers.
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