The easygoing air of summer inspires a getaway from the fast pace of everyday life. It’s a time to revel in life’s simple pleasures and embrace the free spirit of the season. My favorite summers are spent with close friends unwinding among the natural beauty of Saint-Tropez. The French’s carefree attitude in the summertime is always so contagious and was part of the spark for this new collection.
The Summer 2016 Collection is inspired by Le Sud—the French approach to life during the sultry months of summer. Translating to going south—it is the escape from the endless energy of the city to the relaxed seaside towns in the south. The excitement and energy that surrounds this journey south sets the scene for our summer campaign. Despite the unexpected snow and freezing temperatures that followed us while shooting, our trip from Paris to a charming coastal town near Saint-Tropez fueled spontaneity and creative collaboration that made for a beautiful finished product that I’m excited to share with you in the weeks to come.
Le Sud inspires a wardrobe that can keep up with the modern woman as she travels. I’ve always coveted the effortless feel of French style. It embodies the 24-hour
A juxtaposition of urbane sophistication and beachside ease ensures this ethereal collection is destined for day-to-night, city-to-coast, Paris-to-Provence. Whether the summer takes you to Saint-Tropez, the Hamptons, or you are simply enjoying the season in the city, these are the hero pieces of your hot-weather wardrobe.