Thanksgiving is a time to pause and reflect on life and its entirety—from moments of joy to those of challenge, all while embracing the unexpected. No matter what your year has brought, let this day of pause be filled with gratitude for all that you have, and an honoring of the things that it’s time to let go of.
At Cuyana, we believe that giving back is at the core of giving better, and the underlying message of the holidays in general. As we enter a season defined by consumption, let the philosophy of fewer, better things be your guide through our Lean Closet Movement, in partnership with H.E.A.R.T. (Helping Ease Abuse Related Trauma). Each article of clothing you donate to Lean Closet will go to victims of domestic abuse through H.E.A.R.T., empowering women to build new lives with a fresh start. This weekend, join our one-for-one movement online and in stores.
For each purchase on Black Friday, we will donate one of the essentials from our own collection of fewer, better things to H.E.A.R.T. If you want to do even more, donate something you once used and loved to Lean Closet. Simply select the dedicated Lean Closet card in your bag at checkout, and we’ll send you a reusable bag to send your donations back to us. Together, we’ll transform Black Friday into a day of giving, rather than simply just consuming.
This weekend in store, we challenge you to go one-for-one. Visit us in person at one of our retail locations all weekend long in San Francisco, New York, LA or Chicago to donate something you no longer use to our movement, and we’ll provide a $10 credit towards your purchase on that day. H.E.A.R.T. and local charities in Chicago and New York invite you to consider seasonality when donating: cool-weather clothing is greatly appreciated.