Essential Women: Camila Alves McConaughey

Essential Women: Camila Alves McConaughey

Founder, Women of Today

Essential Women: Camila Alves McConaughey

Founder, Women of Today
A mother of three, entrepreneur, wife, and founder of the community and lifestyle website Women of Today, Camila Alves McConaughey seemingly does it all—and with quiet grace. After overcoming many obstacles in her life and career, Camila never looked back and never gave up. A testament to believing in yourself, tenacity and true grit, read more about how she got her start and the journey that brought her to where she is today.
We love the philosophy behind your lifestyle website, Women of Today–a place where women can support each other and find strength in numbers. Who is your biggest support system?

My family and my close girlfriends. I, like so many other women, have a busy life and my girlfriends are some of the most understanding and supportive women I know. They seem to know when I need help even before I ask, they’re always ready to help even if we haven’t seen or talked to each other for weeks and the minute we see each other it’s like we were never separated.




How do you balance: Women of Today, JK Living, and Yummy Spoonfuls while balancing your family time?

It’s a challenge for sure! I have a huge calendar in my kitchen and everyone in our family has different colors. But, I always say that I think the most important thing is to have your priorities straight, if you have that then everything else will work around it.

My number one priority is my family so as long as I keep that the main focus even when I’m crazy busy and there seems not to be enough hours in the day, I can still carve out time or organize myself to make sure everyone is good and that I’m still present for all of them.
We love the philosophy behind your lifestyle website, Women of Today–a place where women can support each other and find strength in numbers. Who is your biggest support system?

My family and my close girlfriends. I, like so many other women, have a busy life and my girlfriends are some of the most understanding and supportive women I know. They seem to know when I need help even before I ask, they’re always ready to help even if we haven’t seen or talked to each other for weeks and the minute we see each other it’s like we were never separated.

How do you balance: Women of Today, JK Living, and Yummy Spoonfuls while balancing your family time?

It’s a challenge for sure! I have a huge calendar in my kitchen and everyone in our family has different colors. But, I always say that I think the most important thing is to have your priorities straight, if you have that then everything else will work around it.

My number one priority is my family so as long as I keep that the main focus even when I’m crazy busy and there seems not to be enough hours in the day, I can still carve out time or organize myself to make sure everyone is good and that I’m still present for all of them.
What inspired Yummy Spoonfuls?

Really the idea of providing a product to children and families that were not over processed, no preservatives, no additives, but instead rich in nutrients. After having my third child, Livingston, my family and I were on a film location, living in a trailer, and I would be up in the middle of the night making purees and vegetables and trying to pack them so I could freeze and keep them fresh. I thought to myself, “Why is it so hard to find fresh, organic baby food in the store just like you make at home?” I started to research the idea and to my surprise, there weren’t any companies making frozen, organic baby food on a mass scale. While there were some smaller ones, they weren’t very practical for a few reasons.

Through a mutual friend, I was introduced to Agatha Achindu who had started Yummy Spoonfuls nine years earlier, and we clicked right away. We have similar backgrounds; we both come from a family of farmers and understand the importance of “real” food. It’s important to have the purest form of food and it shouldn’t be just certain people who have access to it. Our goal is to continue working to make it accessible to as many parents as possible. We are so excited for the new things to come so stay tuned!
"If you do things with a purpose, you will always be motivated."
Your story is so inspirational. How do you keep going when things get seemingly impossible?

I ask myself that all the time. I had a very long journey from Brazil to making the United States my home. At one point when things were really hard, I asked God, ”If you have a big mission for me here, please help me stay, if not then please help me find my way back to Brazil.” And after that, the obstacles cleared up and it was a sign for me to keep on pushing. It was also a commitment for me to do everything I do with a purpose, and to help people in as many different ways as I can.

Who are the essential women in your life?

My mother, my mother-in-law and my daughter. My mother is the most beautiful but toughest relationship I have. So, I’m always learning and she keeps me inspired and reminds me to stay on my toes. My mother-in-law is the biggest force I know. She’s 86 and has more fun and does more with her life than a lot of us in our 30s! She has a guilt-free way to live her life, but with morals and principles. I try to learn from that. My daughter is the most like me in the family. It’s a beautiful thing to see, but sometimes challenging to guide her.
How do you work with other women to amplify their voices as females?

I think the main thing when working with other women is to take time to learn from each other and listen to what they want their goals to be. From my experience, it’s important that first, we are clear and honest with ourselves. Also, acknowledging and honoring which of us are strong in areas that others may not be. It’s a careful balance, but it opens the floor to learning. I believe it’s one of the best ways to support one another.

What keeps you motivated to “bring it” every day? Are there any tips or philosophies you can share?

If you do things with a purpose you will always be motivated. Write down the purpose on your wall, at your computer, wherever you will see it. A lot of people will say, ‘no’ but the question is, “How many times are you willing to ask for ‘yes’?" For example, through my journey to make Yummy Spoonfuls available nationwide, there were so many times I questioned if we should keep going or not. Having science to support our brand’s mission and data that proves the positive impact of nutrition on children and their development keeps me motivated. Every time things get extra tough, I look at my kids. They are a reminder to me, as a parent, that I can’t give up.”
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