Fewer, Better Living

December 2020

When we look back on 2020—a year filled with challenges, changes, and uncertainties—a range of emotions rise to the surface. Among them, gratitude fills our hearts despite the difficult moments we all faced. We are endlessly appreciative for our community, who continued to support our team this year. Our teams worked hard to stay agile and compassionate in every step, which led to some of our most authentic creations yet: jewelry, new Recycled Cashmere, our Zero Waste collection, and bettering our own company culture. In our last newsletter of 2020, we are looking back on meaningful moments with the intention of carrying our deepened commitment to the environment, equity & inclusion, and community forward in 2021.


We wish you and your loved ones a very happy New Year, filled with love and purpose. 



With Love, Karla & Shilpa

Model wearing Cuyana Asymmetrical Petal Hoop Earring Model wearing Cuyana Asymmetrical Petal Hoop Earring Model wearing Cuyana Asymmetrical Petal Hoop Earring
Model wearing Cuyana Crescent Hoop Earrings with Baroque Pearl Embellishment Model wearing Cuyana Crescent Hoop Earrings with Baroque Pearl Embellishment Model wearing Cuyana Crescent Hoop Earrings with Baroque Pearl Embellishment

The One Thing

This year, we launched a brand-new category: jewelry. As we learned new ways to dress up in 2020, topping off our looks with thoughtful embellishments became an easy way to feel put together. Our system of earrings embodies our fewer, better ethos by providing many ways to wear just a few pieces. A vessel for self-expression, each hoop can be mixed and matched with freshwater pearls, geometrical shapes, and more. As we embark on the year ahead, we are excited to integrate new special pieces into our collection.

Cuyana Madison Avenue Cuyana Madison Avenue Cuyana Madison Avenue

Inside Cuyana

We strengthened our commitment to advocating for diversity, equity, and inclusion in 2020. As one of several initiatives to make progress, we kicked off weekly roundtable discussions to create space for ongoing dialogue around our own company culture. We hired two external facilitators to help guide each conversation and ensure follow through as we learn and grow as individuals and as a team. Each discussion inspired steps in our D&I Roadmap, which includes guidelines around hiring, career growth, creative representation, partnerships, and more. We look forward to sharing more progress with you in the year ahead. 

Alice Gao with Messenger Bag Alice Gao with Messenger Bag Alice Gao with Messenger Bag

Our Inspiration

2020 revealed strength, leadership, and resilience among our community. More than anything, you inspired us this year. On Instagram, we followed along as you stayed committed to your joy, whether that meant getting dressedstaying cozy, or going outside. Despite the challenges and reasons to get down, you found ways to stay up. You cooked, you grew, you reflected, and you voted. You looked for the good, even in something as simple as the weather, and you did your best to stay safe all along the way. Thank you for inspiring us in every step.

Cuyana Slim Leather Zipper Pouch Cuyana Slim Leather Zipper Pouch Cuyana Slim Leather Zipper Pouch
Cuyana Slim Leather Pouch Cuyana Slim Leather Pouch Cuyana Slim Leather Pouch

The Making Of

When we look back on the production processes we carried out in 2020, we are most proud of our Zero Waste Collection. Launched in September, our Zero Waste Collection products are made of deadstock fabric to create useful, functional products. Limited to a quantity determined by the amount of leftover fabric, our collection requires no excess materials or resources—only the skilled work of our factory partners. Together, we continue to bring new products to life from fabric that would otherwise contribute to waste. More to come in 2021.

Final Thoughts

This year, we advanced our progress in improving our environmental contribution, and were proud to be included in Inc.’s 2020 Best in Business list as a company making a positive impact. As we all commit to doing better as producers and consumers, informational guides (like Popsugar’s and Washington Post’s) serve as great resources in understanding what to look for as we reconsider our habits. What are your favorite resources for learning about sustainable consumption? Let us know at newsletter@cuyana.com. Stay tuned for more.


fewer, better (adj.

: mastering the art of design, quality, and sustainability.