Shop our spring 2014 Collection, comprised of key pieces to live in this season, at cuyana.com/spring.
Our Spring 2014 Collection is designed around the building blocks of a lean closet. Leveraging the overwhelming response from our Lean Closet Series, we created this collection with the intention of helping you start on the key pieces of your spring wardrobe.
For spring, the key pieces we have designed are the perfect tee, the perfect wallet, and the perfect clutch. Each of these pieces is made from the best material and designed with a classic, versatile style -- but also with a special detail that adds a touch of delight.
Our perfect tee is made from the best cotton of the world (100% Pima Cotton from Peru), designed in the most flattering style and cut (slim fit, U-neck, and the option of a small pocket), and pairs perfectly with jeans as well as a pencil skirt and heels. Our perfect wallet is an everyday necessity handcrafted from 100% Argentine leather, designed for function without sacrificing style, and contains a surprise pop of color inside. Our perfect clutch, also handmade of 100% Argentine leather, transitions easily from day to night -- the size and padded lining are designed to fit an iPad, and the touch of gold hardware and internal pop of color adds a memorable elegance.
Launching March 11, our Spring 2014 Collection aims to redefine investment pieces as not necessarily expensive luxury items, but as premium quality products with a clean design and a special story.
A few months ago, we asked our customers and fans to share what is perfect to them: whether that's a perfect moment, memory, product. We wanted to learn what is perfect to each person, and redefine the notion of perfection as something that is the deeply personal, unique, the result of stories and experiences rather than something cookie-cutter. We launched this campaign hoping to be inspired by the different kinds of perfection for each person, and inspired we were. From #lovemyperfect sunsets on much-needed getaways to #lovemyperfect quiet Sunday mornings with a newborn baby to #lovemyperfect first dances at a wedding to #lovemyperfect studded stilettos, we loved the photos shared with us.
We came to the decision on our winner, whose name and story we will incorporate into our Namesake Collection of our own perfect pieces, based on a few criteria. We were looking for inspiration, and took a few steps to more easily categorize this inspiration. First: simplicity of message -- was the idea of how and why this is perfect conveyed in a simple, easy to understand manner? Second: emotion -- did the photo or story leave the reader with a strong sense of emotion of the moment, memory captured? Third: creativity -- we were hoping to see things that were uniquely perfect to the individual and represented in the photo creatively. Fourth: beauty -- was the photo visually appealing?
Our winner is Natalie Woo. Her photos, @woosachi, shared many deeply thoughtful memories and experiences from her life. We especially loved watching her document the perfect, special moments on her journey to her wedding: from the #lovemyperfect sketches of her engagement ring to the #lovemyperfect sunset moment she shared with her fiance to #lovemyperfect Cuyana box she uses to organize her wedding files to the #lovemyperfect mother and son moment she captured of her future husband and mother-in-law.
We will be working with Natalie to name one of our #lovemyperfect pieces after her, to add to our Namesake Collection.